- Deployment
- hosted
- Hq Country
- United States
- Hq City
- Santa Clara
- Ownership
- public
- Founded
- 2004
- Training Default
- opt-out-clear
- Residency Options
- European Union (Commercial EMEA / SPP-EU regional deployment), United States, Other ServiceNow regional data centres
- Gov Access Exposure
- us-cloud-act
- Eu Ai Act Role
- deployer
- Certs
- ISO 42001, ISO 27001, ISO 27017, ISO 27018, ISO 27701, SOC 2 Type II, C5, FedRAMP, DoD IL5, IRAP, ENS, PCI DSS
- DPA available
- yes
- Zero Retention Available
- Yes
- Self Host Option
- Yes
- Retention Default
- Prompts and responses are processed transiently for inference and deleted from the processing environment afterwards; ServiceNow's authoritative data-handling FAQs (Overview of Advanced AI & Data Products, Data Processing for Advanced AI & Data Products) require a Support login to read, so the public record is a summary rather than the policy.
- Retention Exceptions
- An optional data-sharing programme for model improvement exists, controlled by an opt-out in the Now Assist Admin Console / AI Control Tower; ServiceNow states shared prompts and responses are masked and anonymised first. From 2026-07-09 the out-of-the-box default model provider switches from ServiceNow's own Now LLM Service to third-party providers (Azure OpenAI, AWS Claude, Google Gemini).
- Subprocessors
- Microsoft Corporation (Azure OpenAI), Amazon Web Services, Inc. (Claude via Bedrock), Google LLC (Gemini)
- Subprocessor Count
- 3
- Transfer Mechanism
- sccs+dpf
- Eu Procurement Ready
- conditional
- Eu Procurement Reason
- ServiceNow is the only row in this category with a published self-host path for the AI itself — on-premises customers can be whitelisted to download the Now Assist images and model files and run them in their own AWS, GCP or Azure account, which is a real exit route the rest of the category does not offer. Against that: from 2026-07-09 the out-of-the-box default model provider moves from ServiceNow's own Now LLM Service to third-party US providers, ServiceNow actively recommends customers migrate off Now LLM, the model-improvement data-sharing programme is governed by an opt-out rather than an opt-in, and the authoritative data-handling documentation sits behind a Support login.
- Last Policy Change
- 2026-07-09T00:00:00.000Z
- Change Summary
- Third-party model providers (Azure OpenAI, AWS Claude, Google Gemini) began rolling out as the default for out-of-the-box Now Assist skills and AI agents, replacing ServiceNow's own Now LLM Service; ServiceNow recommends customers get a third-party provider approved and migrate custom skills off Now LLM.
- Prior Value
- ServiceNow's in-house Now LLM Service was the out-of-the-box default model provider for Now Assist skills and agents.
- Training Claim Basis
- stated
- Training Confidence
- medium
- Residency Claim Basis
- stated
- Residency Confidence
- medium
- Retention Claim Basis
- inferred
- Retention Confidence
- medium
- Subprocessors Claim Basis
- stated
- Subprocessors Confidence
- medium
- Residency Class
- eu-selectable
- Portability / Exit Path
- proprietary-only
- Subprocessor Jurisdiction
- non-eu
- Underlying model providers
- ServiceNow (Now LLM Service), Microsoft (Azure OpenAI), Anthropic (AWS Claude), Google (Gemini)
